CUPONK new toy branding system for Hasbro

BXC has finally completed the branding of a new Hasbro game hitting retail this summer. CUPONK is skill game based on extreme cup pong. It’s pretty simple. A ball and a cup. But in no way easy.  In BXC and Hasbro style CUPONK has been taken to a new level of imagination, skill and gameplay. There are playing card point-based tricks, sound effects and unique collectable art on each cup using skate, snow, surf and street artists from around the world. BXC was responsible for helping define the brand DNA, logo, packaging, taglines, and product graphics and illustration art direction and worked hand in hand with the Hasbro creative team. Hasbro will be releasing several unique and collectable designs by fall. The TV spot here was created by Hasbro agency of record and directed by some famous skate punk. We’ll add more artists credits when we get more info.

“…the artwork, from the graphics on the cards and the sides of the cups to the store packaging itself is inventive and doesn’t hold back in style or attitude.”  K. Able – CTV’s TechLife

Illustrators on this project launch included Bethany Ng, Chris Philpot, David Wong and Travis Pitts

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Savannah College of Art & Design May 3

Come and walk in Drew’s shoes.
Creative Seed presents an evening with Drew Dougherty, Branding Design Director of  the Southern California active-lifestyle design firm BXC Inc. Monday, May 3, 2010 at 7pm.  Drew’s work history as a designer and art director spans through 20 years of logos, rebranding systems and ad campaigns for a variety of action-sports and lifestyle companies including Kelly Slater’s Komunity, Nixon Watches, CamelBak, Giro, O’Neill and more. This presentation will be at Arnold Hall 1810 Bull Street. Creative Seed is a production of BFG Communications and SCAD. This event is free and open to the public.



This is our 3rd catalog for Kelly Slater’s brand Komunity Project. Not much to say except the bags are sick. Great job Chris. More to come when we have permission to share images.

BTW. We also designed the brand look and feel and logo. Read and see it all here: KOMUNITY BRANDING

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PACSUN’s Band Tour Microsite Design

pacsun concert series microsite design interactive flash developer

Turn your speakers down – or up? So stoked on this second major brand collaboration with PowerPlay Interactive and their client, the action sports lifestyle retailer PacSun. What a great crew to work with and the bands are all solid rockers. Go sign up and win some booty! It came out killer. Thanks Sean and PacSun Crew for letting me play with you guys. The site really rocked.

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