New R/C packaging hits retailers

BXC worked with Maya RC to develop a new rebranding system for their California custom designed RC race car and off-road vehicle line.  The project included over 18 sku’s and is consistant from Off-Road Race to Drifter. You can find the final product in stores now.  I found several 1/16th scale cars at Target this week. They look insane and fast! I’ll post a before and after when I find a shot of the old looking boxes. * The above boxes were final round comps built here in the USA at the BXC studio using an ancient American graphic design process. Thankfully lots of band-aids were within reach and not many fingers were lost. Product photos were taken by James Cassimus Photography in San Clemente.

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BXC migrates to Doheny (we’ve moved!)

BXC advertising and design now located at Doheny Beach, Dana Point, California. Orange County Ad Agency. So Cal Design firm


It took five years to arrive at the perfect opportunity but we did it! BXC is now located in Dana Point, California just a few blocks from Doheny State Beach. (You can technically say we’re west of PCH.)  Nothing too sexy, just a modest little design studio more suitable for our growing clients and creative staff.

BXC Inc.
34179 Golden Lantern, Ste. 303
Dana Point, CA 92629

Savannah College of Art & Design May 3

Come and walk in Drew’s shoes.
Creative Seed presents an evening with Drew Dougherty, Branding Design Director of  the Southern California active-lifestyle design firm BXC Inc. Monday, May 3, 2010 at 7pm.  Drew’s work history as a designer and art director spans through 20 years of logos, rebranding systems and ad campaigns for a variety of action-sports and lifestyle companies including Kelly Slater’s Komunity, Nixon Watches, CamelBak, Giro, O’Neill and more. This presentation will be at Arnold Hall 1810 Bull Street. Creative Seed is a production of BFG Communications and SCAD. This event is free and open to the public.