Awful conversion rates? Some flash-back website work I did for O’Neill wetsuits. Makes me proud that we worked so hard to go beyond what customers expected of us. Today a lot of product brands don’t make design story a priority. Too busy paying for likes and retweets? And we wonder why customers aren’t sticking around to make purchases.
Sweet Sweat is re entering the sports fitness market with a larger more robust training system that ties into their nutrition and gel products and will include from neoprene trimmer belts to abrollers and power bands. BXC and their team redesigned and custom engineered the packaging and inspired an overall company brand update that can be see at retail (Amazon and direct) and at their trade show booth and website.