CALLAWAY’S HEX TOUR GOLF BALLS RETAIL PACKAGING SYSTEM
The Callaway Golf marketing team asked BXC Design to re concept their new golf ball line HEX Tour branding for all global sporting goods retailers and pro shops. We designed several unique packaging system sets that went through the usual approval “dance of life – and death” paces. (It’s always a shame to see great design concepts hit the trash can.) These are just a few of our personal packaging favorites. The boxes talk to the core customer right on the retailers shelf with a strong, emotional and well written headline that changes from box to box to fit the technical specifics of each golf ball’s style and telling it’s story. A witty boldness that we think fit Callaway to a tee.
Need a bigger idea?Give us a call 949-677-7324
or see more at nicelogo.com
Just a quick sample of the recent Giro Snow Goggle packaging we designed with the Giro team. These hit retail globally this year. BXC was responsible for concepts and final package design, label layouts. BXC produced ready-to -rock templates that allowed the Giro in-house crew to take to final production. We also helped with product graphics on all new goggles too.
Need a bigger idea? Call 949.677.7324 or visit nicelogo.com
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Need a bigger idea? Call BXC at 949.677.7324 or visit nicelogo.com to see more samples.