Category: toy trade shows

Jenga Packaging redesign by BXC

Posted on Posted in Orange County Advertising Agencies, Packaging, pop culture, re branding, toy trade shows, toys, Uncategorized, youth marketingTagged , , , ,

hasbro-jenga-packaging-redesign-bxc

Jenga is the classic 80′s game of dexterousness and mental strategy and has been spilling it’s natural wood contents across living rooms, dens and bars across the world since the 80′s, maybe longer. I was shopping at Barnes and Nobel with my kids and to my surprise, and not quietly grabbing my attention, there she was! Finally in retail, the new Jenga packaging we designed and co art directed with the Hasbro Team. We had limitations to meet including costs, retail space , consumer storage etc not to mention telling the story of excitement of game play to all nations. I’m super happy how this turned out and no doubt we will see the Jenga brand rise again and again and again!

More at http://nicelogo.com/bxc

CUPONK new toy branding system for Hasbro

Posted on Posted in Corporate Identity, Custom Logo Design, Hasbro, Packaging, pop culture, sports marketing design firm, teen marketing, toy trade shows, youth marketingTagged , , , , , , , ,

BXC has finally completed the branding of a new Hasbro game hitting retail this summer. CUPONK is skill game based on extreme cup pong. It’s pretty simple. A ball and a cup. But in no way easy.  In BXC and Hasbro style CUPONK has been taken to a new level of imagination, skill and gameplay. There are playing card point-based tricks, sound effects and unique collectable art on each cup using skate, snow, surf and street artists from around the world. BXC was responsible for helping define the brand DNA, logo, packaging, taglines, and product graphics and illustration art direction and worked hand in hand with the Hasbro creative team. Hasbro will be releasing several unique and collectable designs by fall. The TV spot here was created by Hasbro agency of record and directed by some famous skate punk. We’ll add more artists credits when we get more info.

“…the artwork, from the graphics on the cards and the sides of the cups to the store packaging itself is inventive and doesn’t hold back in style or attitude.”  K. Able – CTV’s TechLife

Illustrators on this project launch included Bethany Ng bethanyng.com, Chris Philpot chrisphilpot.com, David Wong davidcwongart.com and Travis Pitts zom-bot.com.

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