Go to market re branding concepts for Felt Bicycles. The Concept Pitch Deck.

Felt Bikes is a Southern California premium race-bike brand and manufacturer. If you ride, you know. Recently acquired by Rossignol, BXC was asked to help initiate a global rebranding effort with a preliminary go-to-market campaign, including refining and honing their current look and feel. An updated, positioning DNA, logo and color pallet were done through Rossignol’s European team. This is a portion of our go-to-market creative campaign presentation. Concepts are used to guide actual final designs that would be produced by Felt’s California inhouse marketing department. If you want to see and hear more, reach out to us.






Jenga Packaging redesign by BXC


Jenga is the classic 80′s game of dexterousness and mental strategy and has been spilling it’s natural wood contents across living rooms, dens and bars across the world since the 80′s, maybe longer. I was shopping at Barnes and Nobel with my kids and to my surprise, and not quietly grabbing my attention, there she was! Finally in retail, the new Jenga packaging we designed and co art directed with the Hasbro Team. We had limitations to meet including costs, retail space , consumer storage etc not to mention telling the story of excitement of game play to all nations. I’m super happy how this turned out and no doubt we will see the Jenga brand rise again and again and again!

More at http://nicelogo.com/bxc

BXC migrates to Doheny (we’ve moved!)

BXC advertising and design now located at Doheny Beach, Dana Point, California. Orange County Ad Agency. So Cal Design firm nicelogo.com


It took five years to arrive at the perfect opportunity but we did it! BXC is now located in Dana Point, California just a few blocks from Doheny State Beach. (You can technically say we’re west of PCH.)  Nothing too sexy, just a modest little design studio more suitable for our growing clients and creative staff.

BXC Inc.
34179 Golden Lantern, Ste. 303
Dana Point, CA 92629

Logolounge winners announced for book V and we’re in it!

This are the two logos we designed that will be in the newest LogoLounge V book. The book will be published summer 2009.

Click here to download our FREE design portfolio:  www.nicelogo.com/download