A new startup client from KickStarter GolfKicks.com. Now taking orders and kicking grass! Go check out the the cool new product, Turn your ordinary sneakers into extraordinary golf shoes. Just screw the golf spike cleat into the sole rubber base and done. We will be seeing this converting Vans and flip flops all over the green’s next spring! Go buy some. There cheaper than balls. BXC helped with copy, taglines and the little gift box that will be used for all pre orders as they get ready for mainstream brick and mortar and ecommerce retailers. Screw your golf shoes.
More about BXC at www.brandingbycontext.com
CALLAWAY’S HEX TOUR GOLF BALLS RETAIL PACKAGING SYSTEM
The Callaway Golf marketing team asked BXC Design to re concept their new golf ball line HEX Tour branding for all global sporting goods retailers and pro shops. We designed several unique packaging system sets that went through the usual approval “dance of life – and death” paces. (It’s always a shame to see great design concepts hit the trash can.) These are just a few of our personal packaging favorites. The boxes talk to the core customer right on the retailers shelf with a strong, emotional and well written headline that changes from box to box to fit the technical specifics of each golf ball’s style and telling it’s story. A witty boldness that we think fit Callaway to a tee.
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