HONDA 50th Anniversary Logo

Automotive and Motorsports 50th anniversary logo design concepts from designer Drew Dougherty at BXC branding and design an orange county firm

Drew recently collaborated (another word for freelanced) with the famous Los Angeles design firm Evenson Design for their client Honda America’s 50th anniversary logo. The logos shown above are just a few samples of what Drew created for the initial concept presentations. Unfortunately Honda choose something different but what an honor it was to play with the big kids, both of whom are brand identity and motorsports legends.

50th and 10th anniversary logo designs for main stream and sports brands

UPDATE: Due to the popularity of this post I thought I’d dig out a couple of other anniversary logos we designed. The 50th O’Neill from 2002 will be published in the upcoming LogoLounge 4 and the 10th Citrix was created in 1999.

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SKUNK 2 RACING Catalog Design

skunk 2 racings consumer parts catalog designed by bxc in orange county california

We just wrapped up an 8 month project designing and editing this super-slick tuner parts and lifestyle catalog for Skunk2 Racing’s new motorsports product line. Basically this is Hustler Mag for tuner aficionados including the how-to’s, mega beauty shots and close-ups only a true race-car lover would appreciate.

skunk2 racing performance automotive catalog design inside spread examples pre printing production and art direction bxc agency

This project not only included all page layouts and production, we also created the custom icons set used for all specs and intros to help explain the install process and material technology. All photos (over 600 shots!) are by Frank Balough. Order it on-line at

icon design package for skunk2 racing performance consumer catalog production printing ready

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BOOST MOBILE’s Interactive Ad Campaign

boost loopt interactive banner design direction graphics and layout

This project was a collaboration with Powerplay Interactive and Boost Mobile promoting the new Boost Loopt friend finder product. BXC created layouts, all graphics and directed the interactive concepts. These eyeblaster banner ads ran everywhere teens and young adults lurked. Blob concepts by Berlin Cameron United, NY.

Here’s the link to view the interactive ads in action – Powerplay/Boost

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