Trace Action sports tracker Icons and Packaging

Trace logo icons sampler by BXC website design

Trace action sports tracker packaging design

A couple of small projects we worked on with Trace Action-sports tracker. The icon set is now used on the website, packaging and manuals. I have a Trace on my surfboard and it’s completely addicting. You can review your ride, paddle distance, turns, speed and wave count. No more asking a surf bro  “Did you get that??!?”

PATAGONIA 2011/2012 Logo Screen Prints

patagonia logo screen prints by artists bethany ng, troy white and drew dougherty of bxc

Patagonia called BXC for screen print concepts and we just couldn’t say no to the opportunity of expressing our inner-outdoor persona’s. These two fine examples of underwear gone out are just a few of what we created for the 2011/12 surf wear line. We found them on and they’re shipping now – earlier then expected. Live Simple Bike by Bethany NG. Pat-Oni-Tri-Fish by Troy White. AD/CD Drew Dougherty of BXC.


Savannah College of Art & Design May 3

Come and walk in Drew’s shoes.
Creative Seed presents an evening with Drew Dougherty, Branding Design Director of  the Southern California active-lifestyle design firm BXC Inc. Monday, May 3, 2010 at 7pm.  Drew’s work history as a designer and art director spans through 20 years of logos, rebranding systems and ad campaigns for a variety of action-sports and lifestyle companies including Kelly Slater’s Komunity, Nixon Watches, CamelBak, Giro, O’Neill and more. This presentation will be at Arnold Hall 1810 Bull Street. Creative Seed is a production of BFG Communications and SCAD. This event is free and open to the public.

Surf Sportswear Ad Campaign – O’Neill

ad campaign concepts for europe o’neill surfing advertising ad agency BXC of Orange County

These are a few samples of the O’Neill European summer clothing branding campaign. This pan European ad campaign ran in all core surfing, windsurfing, snowboarding and action sports fashion magazines – most as front page spreads and back covers. They advertised young men’s and women’s summer and winter fashion product including boardshorts, shoes, outerwear and core accessories.

calendar graphics and design for europe o’neill board sports brand surfing snowboarding wake advertising ad agency BXC of Orange County

We also designed this 11×15 action sports photo calendar that kicked off the original ad campaign’s look and feel. These were not only used as corporate promo but were sold in surf shops all over Europe too. This calendar/ad campaign concept is one of my favorites, seeing that we were able to develop a 12 month campaign that successfully launched side-by-side with the consumers monthly calendar. Our work was done, so to speak.

About BXC Branding & Design –

BXC is a creative branding and marketing firm for action sports, outdoor, fashion and lifestyle brands. Founded by Veteran Advertising Creative and Brand Design Director Drew Dougherty, and located in Southern California, BXC creates ideas that get you attention in places where attention spans usually run short.

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