Advertising Agency BXC created this Men’s sports nutrition campaign to run in Men’s Health, Muscle Fitness and several other national and international publications for the nutraceuticals companyNovex. Like all our projects, we start with strategy, define and refine their DNA positioning and then create a disruptive look and voice that will stand out against the extremely competitive media landscape.
CALLAWAY’S HEX TOUR GOLF BALLS RETAIL PACKAGING SYSTEM
The Callaway Golf marketing team asked BXC Design to re concept their new golf ball line HEX Tour branding for all global sporting goods retailers and pro shops. We designed several unique packaging system sets that went through the usual approval “dance of life – and death” paces. (It’s always a shame to see great design concepts hit the trash can.) These are just a few of our personal packaging favorites. The boxes talk to the core customer right on the retailers shelf with a strong, emotional and well written headline that changes from box to box to fit the technical specifics of each golf ball’s style and telling it’s story. A witty boldness that we think fit Callaway to a tee.
I just updated our branding and identity section of our online portfolio. Here’s the whole darn thing… A successful logo design should be authentic and conceptual, that shares your story and sticks in your customers mind. A strong concept will represent and eventually evoke the emotions your brand serves. Let BXC help you develop a logo icon or typographic mark that is synonymous with “what cool does”. Like what you see? If so let’s create a nice logo.
Hire us and let’s make your mark. 949-677-7324
• Strategic DNA Development • Competitive Logo Review • Brand & Logo Use Guidelines • Corporate Identity Systems • Stationary & Paper Systems • Style Guidelines • Product Branding • Naming & URL Exploration • Custom Typographic Marks • Illustrative Logos & Iconography • Custom Font Design • Hand Drawn Logos & Typography
BXC is one of Orange Counties premier retail packaging design studios. BXC creates consumer retail package design ideas and product packaging that will inspire discovery, tells your story and differentiates you from the competition. It’s your salesperson on the floor 24/7. We have designed for wine & sprits, sporting goods, cosmetics, toys and games, electronics, consumer products and more. Let BXC help you increase your products sell-in, shorten shelf time and make sure you’re more than just recyclable.