Go to market re branding concepts for Felt Bicycles. The Concept Pitch Deck.

Felt Bikes is a Southern California premium race-bike brand and manufacturer. If you ride, you know. Recently acquired by Rossignol, BXC was asked to help initiate a global rebranding effort with a preliminary go-to-market campaign, including refining and honing their current look and feel. An updated, positioning DNA, logo and color pallet were done through Rossignol’s European team. This is a portion of our go-to-market creative campaign presentation. Concepts are used to guide actual final designs that would be produced by Felt’s California inhouse marketing department. If you want to see and hear more, reach out to us.

felt-bikes-call-to-glory

felt-bikes-website-app-designs

felt-bikes-campaign-concepts-endurance-racing

 

https://brandingbycontext.com
https://brandingbycontext.com

Packaging for new golf shoe brand GolfKicks.com

golfkicks-bxc-design

 

A new startup client from KickStarter GolfKicks.com. Now taking orders and kicking grass! Go check out the the cool new product, Turn your ordinary sneakers into extraordinary golf shoes. Just screw the golf spike cleat into the sole rubber base and done. We will be seeing this converting Vans and flip flops all over the green’s next spring! Go buy some. There cheaper than balls. BXC helped with copy, taglines and the little gift box that will be used for all pre orders as they get ready for mainstream brick and mortar and ecommerce retailers. Screw your golf shoes.

More about BXC at www.brandingbycontext.combranding-by-context-advertising-branding-studio

 

 

 

Mountain High Resorts hires Branding-by-Context (BXC) as agency for 2017/2018

mountain-high_bxc-branding-agency

It’s official. Summer’s over! BXC (branding-by-context) is now working with southern California’s “locals” snow resort Mountain High, Wrightwood, California. We’ll be helping with their overall branding refresh, ad campaign, on-site graphics, swag and other marketing materials for the 2017/2018 winter season. Wish us luck!!  www.mthigh.com  www.brandingbycontext.com

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Ad Agency Designer Logos

Trace Action sports tracker Icons and Packaging

Trace logo icons sampler by BXC

Traceup.com website design

Trace action sports tracker packaging design

A couple of small projects we worked on with Trace Action-sports tracker. The icon set is now used on the website, packaging and manuals. I have a Trace on my surfboard and it’s completely addicting. You can review your ride, paddle distance, turns, speed and wave count. No more asking a surf bro  “Did you get that??!?”