Jenga Packaging redesign by BXC

08/05/2013

hasbro-jenga-packaging-redesign-bxc

Jenga is the classic 80′s game of dexterousness and mental strategy and has been spilling it’s natural wood contents across living rooms, dens and bars across the world since the 80′s, maybe longer. I was shopping at Barnes and Nobel with my kids and to my surprise, and not quietly grabbing my attention, there she was! Finally in retail, the new Jenga packaging we designed and co art directed with the Hasbro Team. We had limitations to meet including costs, retail space , consumer storage etc not to mention telling the story of excitement of game play to all nations. I’m super happy how this turned out and no doubt we will see the Jenga brand rise again and again and again!

More at http://nicelogo.com/bxc

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