New R/C packaging hits retailers

08/31/2011

BXC worked with Maya RC to develop a new rebranding system for their California custom designed RC race car and off-road vehicle line.  The project included over 18 sku’s and is consistant from Off-Road Race to Drifter. You can find the final product in stores now.  I found several 1/16th scale cars at Target this week. They look insane and fast! I’ll post a before and after when I find a shot of the old looking boxes. * The above boxes were final round comps built here in the USA at the BXC studio using an ancient American graphic design process. Thankfully lots of band-aids were within reach and not many fingers were lost. Product photos were taken by James Cassimus Photography in San Clemente.

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