BXC helps entrepreneurs, athletes, personalities, and companies define their brand ethos, champion their spirit, tune their voice, refine their look, and evolve into brands people remember and are proud to connect with.
Through our collaborative “DNA” insight and discovery process, we can strategically define the who, what, why and prescribe the how, to differentiate and position your service, product or brand uniquely and competitively.
Need a hand or two? Gain access to over 20+ years of experience, management chops and resources, and let’s make great things happen.
Felt Bikes is a Southern California premium race-bike brand and manufacturer. If you ride, you know. Recently acquired by Rossignol, BXC was asked to help initiate a global rebranding effort with a preliminary go-to-market campaign, including refining and honing their current look and feel. An updated, positioning DNA, logo and color pallet were done through Rossignol’s European team. This is a portion of our go-to-market creative campaign presentation. Concepts are used to guide actual final designs that would be produced by Felt’s California inhouse marketing department. If you want to see and hear more, reach out to us.
Awful conversion rates? Some flash-back website work I did for O’Neill wetsuits. Makes me proud that we worked so hard to go beyond what customers expected of us. Today a lot of product brands don’t make design story a priority. Too busy paying for likes and retweets? And we wonder why customers aren’t sticking around to make purchases.
I was on a retail walk through for Felt bikes at REI and found a couple projects we worked on. Packaging designs for Giro and product graphics for Camelbak. Still selling at retail bro! Call me for a bigger idea.