I love to being able to draw. New promo logo we’re doing for a new spirit brand. We should be able to share the product packaging, label and logo designs in April of this year.

Patagonia called BXC for screen print concepts and we just couldn’t say no to the opportunity of expressing our inner-outdoor persona’s. These two fine examples of underwear gone out are just a few of what we created for the 2011/12 surf wear line. We found them on patagonia.com and they’re shipping now – earlier then expected. Live Simple Bike by Bethany NG. Pat-Oni-Tri-Fish by Troy White. AD/CD Drew Dougherty of BXC.

BUY IT HERE:  www.patagonia.com

Check out the new nicelogo logo blog at actionsportslogos.wordpress.com!

BXC worked with Maya RC to develop a new rebranding system for their California custom designed RC race car and off-road vehicle line.  The project included over 18 sku’s and is consistant from Off-Road Race to Drifter. You can find the final product in stores now.  I found several 1/16th scale cars at Target this week. They look insane and fast! I’ll post a before and after when I find a shot of the old looking boxes. * The above boxes were final round comps built here in the USA at the BXC studio using an ancient American graphic design process. Thankfully lots of band-aids were within reach and not many fingers were lost. Product photos were taken by James Cassimus Photography in San Clemente.

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Finally something worth bragging about! Some of our work on real Team Hot Wheels product, and not short of a huge bang either. Here’s a few shots I found online of Tanner Foust for the Indi 500 special event “Fearless at the 500″ Hot Wheels put on. BXC had the opportunity to help Mattel’s crew design the final team logo and driver icons and a portion of key art found on product and event merchandise.

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Just a quick brag from our photoshoot for Callaway’s annual report. This is one of our “pocket dump” beauty shots. We got all GQ on ‘em. Photo was shot by Jorge Salas and art directed by Drew Dougherty at BXC and our  Callaway CD. This image is RAW and has not been retouched at all (not yet at least). The book should off the press by now and in the hands of lucky shareholders shortly.

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I just found this awesome photorial walk through from the 2011 SIA show in Denver. Lucky me there were a few shots of the booth showing a several designs we did for the 11/12 winter retail season. The SIA show image gallery is here: newschoolers.com

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For the past several months BXC and Mattel’s Hot Wheels group have been working together to develop their new logo and key art recently launched at the 2011 International Toy Fair at Jacob Javets Center in New York City. Here’s the video staring Jeremy Piven interviewing for the 5 team member as seen on “Funny or Die”.

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It took five years to arrive at the perfect opportunity but we did it! BXC is now located in Dana Point, California just a few blocks from Doheny State Beach. (You can technically say we’re west of PCH.)  Nothing too sexy, just a modest little design studio more suitable for our growing clients and creative staff.

BXC had the opportunity to play with one of the big boys this summer. Callaway Golf asked BXC to redesign their sales catalog for 2011 technical softgoods that included bags, golf shoes, gloves and accessories. The project included initial design and layout concepts and photography art direction. Photography was done by CMG of Carlsbad, California.

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BXC has finally completed the branding of a new Hasbro game hitting retail this summer. CUPONK is skill game based on extreme cup pong. It’s pretty simple. A ball and a cup. But in no way easy.  In BXC and Hasbro style CUPONK has been taken to a new level of imagination, skill and gameplay. There are playing card point-based tricks, sound effects and unique collectable art on each cup using skate, snow, surf and street artists from around the world. BXC was responsible for helping define the brand DNA, logo, packaging, taglines, and product graphics and illustration art direction and worked hand in hand with the Hasbro creative team. Hasbro will be releasing several unique and collectable designs by fall. The TV spot here was created by Hasbro agency of record and directed by some famous skate punk. We’ll add more artists credits when we get more info.

“…the artwork, from the graphics on the cards and the sides of the cups to the store packaging itself is inventive and doesn’t hold back in style or attitude.”  K. Able – CTV’s TechLife

Illustrators on this project launch included Bethany Ng bethanyng.com, Chris Philpot chrisphilpot.com, David Wong davidcwongart.com and Travis Pitts zom-bot.com.

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I just got back from Interbike in Vegas. This is evidence of the Podium water bottle product display carnage at the Camelbak booth. Apparently their new bottles (that we did the graphics for!) were the hottest item (water bottle) at the show. Everyone that walked by their booth lifted a sample and left the poor product managers and sales reps running around confiscating and rebuilding the display each day. By day 3 most had given up (as seen here). I think this is a good sign for what may happen at retail next year, except fort the shoplifting part.

Here are the renderings before final production. They look way better in real life. We should see these in stores this coming winter Holiday season.

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