FOAM magazine redesign by BXC
May 31, 2009
The BXC crew is now the new consulting design team for FOAM magazine. FOAM is a high-quality women’s fashion, surf culture and music quarterly located in San Clemente, California. “FOAM has been evolving into awesomeness because of their passion, commitment and know-how. They’re the real deal.” say’s Dougherty, BXC’s Design Director “I’m excited to be working with this diversely talented crew of femme fatale. We have some fancy shoes to fill. The double page trucks is our first preview of the recently redesigned issue. These are just a few sneak peeks. We’ll post more when the issue hits news stands. Very exciting!” 
SEE ALL THE PAGES HERE!
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Click here to download our FREE design portfolio: www.nicelogo.com
MOTOVOX Motorsports Brand Identity
January 15, 2009
Hot off the press. We’re just finishing up our latest branding project for the new motorsports company MotoVox. BXC helped with naming, logo and all branding materials. We should see the machines on the road this fall.
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Click here to download our FREE design portfolio: www.nicelogo.com/download
KELLY SLATER’s KOMUNITY Product Catalog
January 12, 2009
This is our 3rd catalog for Kelly Slater’s brand Komunity Project. Not much to say except the bags are sick. Great job Chris. More to come when we have permission to share images.
BTW. We also designed the brand look and feel and logo. Read and see it all here: KOMUNITY BRANDING
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Click here to download our FREE design portfolio: www.nicelogo.com/download
FELT Bikes Product Catalogs
October 16, 2008
Hey guess what we did this summer? That’s right, worked – and for Felt Bicycles! Here’s a quick look at 1 of the 3 catalogs we helped Felt produce. Road, Fixie, MTB and Cruisers that included a performance, lifestyle and parts catalogs. These books are at the bike shops now and online at feltbicycles.com
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Click here to download our FREE design portfolio: www.nicelogo.com/download
PRINCE SPORTS Bryan’s Logo & Posters
August 31, 2007
We did a little project prior to the US Open for Prince Sports. Athlete and product promotional for Prince’s newest addition to their international team – Mike & Bob Bryan and their new racquet the O2 Speedport Black. Project included a 2 sided poster, free-standing 3D counter top signage and custom team logo (concepts shown).
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Click here to download our FREE design portfolio: www.nicelogo.com/download
Surf Sportswear Ad Campaign – O’Neill
February 2, 2007
These are a few samples of the O’Neill European summer clothing branding campaign. This pan European ad campaign ran in all core surfing, windsurfing, snowboarding and action sports fashion magazines – most as front page spreads and back covers. They advertised young men’s and women’s summer and winter fashion product including boardshorts, shoes, outerwear and core accessories.
We also designed this 11×15 action sports photo calendar that kicked off the original ad campaign’s look and feel. These were not only used as corporate promo but were sold in surf shops all over Europe too. This calendar/ad campaign concept is one of my favorites, seeing that we were able to develop a 12 month campaign that successfully launched side-by-side with the consumers monthly calendar. Our work was done, so to speak.
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About BXC Branding & Design – nicelogo.com
BXC is a creative branding and marketing firm for action sports, outdoor, fashion and lifestyle brands. Founded by Veteran Advertising Creative and Brand Design Director Drew Dougherty, and located in Southern California, BXC creates ideas that get you attention in places where attention spans usually run short.
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Click here to download our FREE design portfolio: www.nicelogo.com/download
