HONDA 50th Anniversary Logo

Drew recently collaborated (another word for freelanced) with the famous Los Angeles design firm Evenson Design for their client Honda America’s 50th anniversary logo. The logos shown above are just a few samples of what Drew created for the initial concept presentations. Unfortunately Honda choose something different but what an honor it was to play with the big kids, both of whom are brand identity and motorsports legends.

UPDATE: Due to the popularity of this post I thought I’d dig out a couple of other anniversary logos we designed. The 50th O’Neill from 2002 will be published in the upcoming LogoLounge 4 and the 10th Citrix was created in 1999.

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Drew’s 5 seconds on NPR’s Marketplace

Xerox shows off new logo (and no, I did not design that logo either!).

I was recently interviewed as a logo designer and rebranding expert for the public radio show Marketplace (aired on NPR). I did my best to refrain from criticizing anyones work, ie. XEROX’s new logo. When reporter Jennifer Collins arrived she took no time getting her equipment up and running. She had a microphone the size of a bazooka. I have never been interviewed before and thankfully I was able to kept my foot out of my mouth (another first). Our original interview took about an hour. Here are my official first 5 seconds of fame. (I now have 14 minutes and 55 seconds to go!)

Listen to this story – CLICK HERE!

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Click here to download our FREE design portfolio:  www.nicelogo.com/download

PACSUN’s Band Tour Microsite Design

Turn your speakers down – or up? So stoked on this second major brand collaboration with PowerPlay Interactive and their client, the action sports lifestyle retailer PacSun. What a great crew to work with and the bands are all solid rockers. Go sign up and win some booty! It came out killer. Thanks Sean and PacSun Crew for letting me play with you guys. The site really rocked.

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Click here to download our FREE design portfolio:  www.nicelogo.com/download

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BOOST MOBILE’s Interactive Ad Campaign

This project was a collaboration with Powerplay Interactive and Boost Mobile promoting the new Boost Loopt friend finder product. BXC created layouts, all graphics and directed the interactive concepts. These eyeblaster banner ads ran everywhere teens and young adults lurked. Blob concepts by Berlin Cameron United, NY.

Here’s the link to view the interactive ads in action – Powerplay/Boost

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Click here to download our FREE design portfolio:  www.nicelogo.com/download

Surf Sportswear Ad Campaign – O’Neill

These are a few samples of the O’Neill European summer clothing branding campaign. This pan European ad campaign ran in all core surfing, windsurfing, snowboarding and action sports fashion magazines – most as front page spreads and back covers. They advertised young men’s and women’s summer and winter fashion product including boardshorts, shoes, outerwear and core accessories.

We also designed this 11×15 action sports photo calendar that kicked off the original ad campaign’s look and feel. These were not only used as corporate promo but were sold in surf shops all over Europe too. This calendar/ad campaign concept is one of my favorites, seeing that we were able to develop a 12 month campaign that successfully launched side-by-side with the consumers monthly calendar. Our work was done, so to speak.

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About BXC Branding & Design – nicelogo.com

BXC is a creative branding and marketing firm for action sports, outdoor, fashion and lifestyle brands. Founded by Veteran Advertising Creative and Brand Design Director Drew Dougherty, and located in Southern California, BXC creates ideas that get you attention in places where attention spans usually run short.

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Click here to download our FREE design portfolio:  www.nicelogo.com/download

BXC Branding, Advertising & Design

BRAIN FIRING,
RETINAL SLAPPING,
SPINE TINGLING
IDEAS.

As you’ll see we’ve had the opportunity to work for some very successful clients. Nixon Watches, Giro, Levi’s, Boost Mobile, PacSun, Prince Sports, O’Neill, Neil Pryde, Goya Windsurfing, Rhino Chasers Microbrew, Activision. (Beer, video games, fashion, and sports, it’s college all over again.) And we can help your unique business too. We bring over 20 years of lifestyle advertising and product branding to the table and we deliver smart custom solutions fast, on budget and flawlessly. And we have fun doing it (as if you couldn’t tell). What can BXC do for your brand?

Your brand in action.
The BXC team are at their best developing endemic brand personalities [DNA] including corporate logo design, visual communication, marketing concepts and retail environments. “We tell your brand’s story with passion, creativity and truth. And we offer unique solutions for core brands without alienating the mass market consumer.”

Get a branding Sherpa, not a Cubscout.
“My experience working within traditional advertising agencies as well as manufacturer’s in-house departments is a great advantage. I know first hand how to make marketing, product design and retail experiences “click” for your customer, retailer and brand. BXC is “field-proven” and delivers the goods.” – Drew Dougherty, Brand Design Director of BXC.

We Deliver.

+ Creative Strategy & Brand Personality Positioning
+ Company, Product & Private Label Naming
+ Corporate Identity, Logo & Icon Creation & Usage Guidelines
+ Advertising Campaigns, Production & Media Placement
+ Brand Look & Feel & Visual Language
+ Consumer Catalog & Dealer Lineguide Design
+ Tradeshow Booth, POP & Retail Environments
+ Website, E-commerce and E-Catalogs
+ Printing Management & Estimating

Looking for  a better idea?

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Click here to download our FREE design portfolio:  www.nicelogo.com/download