BXC Branded Skateboard Decks Ltd.
November 19, 2009
“HO HO HO it’s off to work we go”. And just in time for the holiday grind, BXC’s mini 7.25 US maple custom skate decks and not available at a skate shop near you. Actually these are a limited production we’re sending out free as our holiday client and super friends gifts. Are you on the “Nice” or “Naughty” list? Call me to find out, or order yours online here and support the art of killing time… www.zazzle.com/nicelogo
Art credits: Drew Dougherty and Bethany Ng exclusively for BXC Inc. ©2009.
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HASBRO’s Bop-It! logo & packaging
October 26, 2009
Last Fall Hasbro teamed up with the brand design firm BXC, located Orange County, California, to help collaborate and redesign their recently revamped Bop-It! game’s packaging and logo. Almost a year later we’re finally seeing the fruit of our labors hitting national television and national retail. Bop-It! has launched at the TIA international toy fair at Javits Center in NY last spring and more recently at the Teen Choice Awards this fall. Wow this is big! The pretty TV spot shown above was created by their agency of record in NYC – I forgot their name. Sorry. I’ll will find them and post asap.
I was walking through Target yesterday and kept hearing Moms and kids playing this thing in the store. I think this will be one of the hottest holiday games this year!
more info at: www.reuters.com
more info at: www.pocket-lint.com
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Click here to download our FREE design portfolio: www.nicelogo.com
CAMELBAK Podium Product Graphics
September 30, 2009
I just got back from Interbike in Vegas. This is evidence of the Podium water bottle product display carnage at the Camelbak booth. Apparently their new bottles (that we did the graphics for!) were the hottest item (water bottle) at the show. Everyone that walked by their booth lifted a sample and left the poor product managers and sales reps running around confiscating and rebuilding the display each day. By day 3 most had given up (as seen here). I think this is a good sign for what may happen at retail next year, except fort the shoplifting part.
Here are the renderings before final production. They look way better in real life. We should see these in stores this coming winter Holiday season.
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GIRO snowboarding product graphics
January 27, 2009
Let It Snow! Launched at SIA and ASR – graphics we did with Giro ID department. Product previews SIA show, Mandalay Bay, Viva Las Vegas. I’ll keep adding product as shots materialize.
2 page spread in I found in Transworld Business SIA Edition showing the graphic I did on the new goggle strap. This is called “Permission to brag” Thanks Eli! And yes I’m smiling behind that gigantic magazine. ( I’m not small.)
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MOTOVOX Motorsports Brand Identity
January 15, 2009
Hot off the press. We’re just finishing up our latest branding project for the new motorsports company MotoVox. BXC helped with naming, logo and all branding materials. We should see the machines on the road this fall.
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FELT Bikes Product Catalogs
October 16, 2008
Hey guess what we did this summer? That’s right, worked – and for Felt Bicycles! Here’s a quick look at 1 of the 3 catalogs we helped Felt produce. Road, Fixie, MTB and Cruisers that included a performance, lifestyle and parts catalogs. These books are at the bike shops now and online at feltbicycles.com
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Click here to download our FREE design portfolio: www.nicelogo.com/download
HONDA 50th Anniversary Logo
March 26, 2008
Drew recently collaborated (another word for freelanced) with the famous Los Angeles design firm Evenson Design for their client Honda America’s 50th anniversary logo. The logos shown above are just a few samples of what Drew created for the initial concept presentations. Unfortunately Honda choose something different but what an honor it was to play with the big kids, both of whom are brand identity and motorsports legends.
UPDATE: Due to the popularity of this post I thought I’d dig out a couple of other anniversary logos we designed. The 50th O’Neill from 2002 will be published in the upcoming LogoLounge 4 and the 10th Citrix was created in 1999.
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PRINCE SPORTS Bryan’s Logo & Posters
August 31, 2007
We did a little project prior to the US Open for Prince Sports. Athlete and product promotional for Prince’s newest addition to their international team – Mike & Bob Bryan and their new racquet the O2 Speedport Black. Project included a 2 sided poster, free-standing 3D counter top signage and custom team logo (concepts shown).
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HOT WHEELS Branding & Product Graphics
February 26, 2007
I never thought I’d see the day when one of my logos would be on a Hot Wheels car! These graphics will be used on HW merchandise world wide and will include backpacks, clothing and cars. Some of these are in stores or will be in the near future. I found two cars at Target and Walmart. A special thanks to Dave at 13th Floor Design and their client Hot Wheels/Mattel for allowing me to collaborate on this project.
Some of these logos are on merchandise and on sale now at the Hot Wheels Design Lab here… http://www.zazzle.com/hotwheels
Of course I had to remove the rare speedwheels version from the packaging!
Art Directed by Dave Parmley and Eric Ruffing of the 13th Floor for their client Hot Wheels/Mattel. Logos Designed by Drew Dougherty of BXC Inc. All art owned and copyright of Mattel Inc.
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