HASBRO’s Bop-It! logo & packaging
October 26, 2009
Last Fall Hasbro teamed up with the brand design firm BXC, located Orange County, California, to help collaborate and redesign their recently revamped Bop-It! game’s packaging and logo. Almost a year later we’re finally seeing the fruit of our labors hitting national television and national retail. Bop-It! has launched at the TIA international toy fair at Javits Center in NY last spring and more recently at the Teen Choice Awards this fall. Wow this is big! The pretty TV spot shown above was created by their agency of record in NYC – I forgot their name. Sorry. I’ll will find them and post asap.
I was walking through Target yesterday and kept hearing Moms and kids playing this thing in the store. I think this will be one of the hottest holiday games this year!
more info at: www.reuters.com
more info at: www.pocket-lint.com
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FOAM magazine redesign by BXC
May 31, 2009
The BXC crew is now the new consulting design team for FOAM magazine. FOAM is a high-quality women’s fashion, surf culture and music quarterly located in San Clemente, California. “FOAM has been evolving into awesomeness because of their passion, commitment and know-how. They’re the real deal.” say’s Dougherty, BXC’s Design Director “I’m excited to be working with this diversely talented crew of femme fatale. We have some fancy shoes to fill. The double page trucks is our first preview of the recently redesigned issue. These are just a few sneak peeks. We’ll post more when the issue hits news stands. Very exciting!” 
SEE ALL THE PAGES HERE!
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MOTOVOX Motorsports Brand Identity
January 15, 2009
Hot off the press. We’re just finishing up our latest branding project for the new motorsports company MotoVox. BXC helped with naming, logo and all branding materials. We should see the machines on the road this fall.
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KELLY SLATER’s KOMUNITY Product Catalog
January 12, 2009
This is our 3rd catalog for Kelly Slater’s brand Komunity Project. Not much to say except the bags are sick. Great job Chris. More to come when we have permission to share images.
BTW. We also designed the brand look and feel and logo. Read and see it all here: KOMUNITY BRANDING
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FELT Bikes Product Catalogs
October 16, 2008
Hey guess what we did this summer? That’s right, worked – and for Felt Bicycles! Here’s a quick look at 1 of the 3 catalogs we helped Felt produce. Road, Fixie, MTB and Cruisers that included a performance, lifestyle and parts catalogs. These books are at the bike shops now and online at feltbicycles.com
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Click here to download our FREE design portfolio: www.nicelogo.com/download
NIXON WATCHES Catalog Design
December 15, 2007
Here’s the catalog we collaborated on with Nixon and their crew this past fall. Nixon, if you don’t already know, is a men’s and women’s action sports lifestyle accessories brand and borders on the mainstream luxury goods markets. Unlike most brands that expand their tentacles towards mainstream consumers Nixon remains the coolest watch on the scene and committed to the core customer.
We’re so stoked. It’s not every day you get to work with such tight products, table top photography, athlete portraits and materials. BXC helped with layout, redesigned grids and were the heavy wrists for final pre-press production on both US and Euro versions. The catalog was printed beautifully at D.M. Steele in Fullerton, Ca. I’ll add more credit as they come in. Thanks E!
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KELLY SLATER’s new surf brand’s identity system
February 17, 2007
BXC created the logo design and identity system in collaboration with the Komunity team. This final design was selected out of about 9+ pretty solid concepts. The logo’s visual story is about people coming together, shoulder to shoulder. It also needed to be stenciled, stitched, PVC molded and look great on product.
This is the leash & traction packaging for Kelly Slater’s new brand Komunity Project – launched Spring 2007. The main design goal was to stand out in a sea of sameness and be environmentally responsible too. No plastic. The traction backer card is 100 % recycled post consumer waste and has a sick die cut logo so the grom (big and small) can tag the Komunity logo on their boards, car, whatever. All technical products are designed by Kelly Slater, Chris Pitts and an ever growing team. Packaging was designed by Christian Prollamonte and collaborated with Drew Dougherty of BXC.
A little video we made with Patrick Gadauskas.
This is the premier of Komunity Project’s booth at the Action Sports Retailer (ASR) and Surf Expo trade shows. The Hawaiian garage-themed booth was designed in-house by the M&D Group at Quick and they did a killer job bringing the Komunity team’s vision to life. The build out was done by The Exhibit Shop.
Website homepage at launch in 2007: komunityproject.com
Dealer sales catalog design.
The BXC take on a flexible corporate logo usage guideline. Super simple.
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Click here to download our FREE design portfolio: www.nicelogo.com/download
