MOTOVOX Motorsports Brand Identity

Hot off the press. We’re just finishing up our latest branding project for the new motorsports company MotoVox. BXC helped with naming, logo and all branding materials. We should see the machines on the road this fall.

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HONDA 50th Anniversary Logo

Drew recently collaborated (another word for freelanced) with the famous Los Angeles design firm Evenson Design for their client Honda America’s 50th anniversary logo. The logos shown above are just a few samples of what Drew created for the initial concept presentations. Unfortunately Honda choose something different but what an honor it was to play with the big kids, both of whom are brand identity and motorsports legends.

UPDATE: Due to the popularity of this post I thought I’d dig out a couple of other anniversary logos we designed. The 50th O’Neill from 2002 will be published in the upcoming LogoLounge 4 and the 10th Citrix was created in 1999.

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PRINCE SPORTS Bryan’s Logo & Posters

We did a little project prior to the US Open for Prince Sports. Athlete and product promotional for Prince’s newest addition to their international team – Mike & Bob Bryan and their new racquet the O2 Speedport Black. Project included a 2 sided poster, free-standing 3D counter top signage and custom team logo (concepts shown).

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HOT WHEELS Branding & Product Graphics

I never thought I’d see the day when one of my logos would be on a Hot Wheels car! These graphics will be used on HW merchandise world wide and will include backpacks, clothing and cars. Some of these are in stores or will be in the near future. I found two cars at Target and Walmart. A special thanks to Dave at 13th Floor Design and their client Hot Wheels/Mattel  for allowing me to collaborate on this project.

Some of these logos are on merchandise and on sale now at the Hot Wheels Design Lab here… http://www.zazzle.com/hotwheels

Of course I had to remove the rare speedwheels version from the packaging!

Art Directed by Dave Parmley and Eric Ruffing of the 13th Floor for their client Hot Wheels/Mattel. Logos Designed by Drew Dougherty of BXC Inc.  All art owned and copyright of Mattel Inc.

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