CAMELBAK Podium Product Graphics

I just got back from Interbike in Vegas. This is evidence of the Podium water bottle product display carnage at the Camelbak booth. Apparently their new bottles (that we did the graphics for!) were the hottest item (water bottle) at the show. Everyone that walked by their booth lifted a sample and left the poor product managers and sales reps running around confiscating and rebuilding the display each day. By day 3 most had given up (as seen here). I think this is a good sign for what may happen at retail next year, except fort the shoplifting part.

Here are the renderings before final production. They look way better in real life. We should see these in stores this coming winter Holiday season.

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MOTOVOX Motorsports Brand Identity

Hot off the press. We’re just finishing up our latest branding project for the new motorsports company MotoVox. BXC helped with naming, logo and all branding materials. We should see the machines on the road this fall.

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FELT Bikes Product Catalogs

Hey guess what we did this summer? That’s right, worked – and for Felt Bicycles! Here’s a quick look at 1 of the 3 catalogs we helped Felt produce. Road, Fixie, MTB and Cruisers that included a performance, lifestyle and parts catalogs. These books are at the bike shops now and online at feltbicycles.com

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HONDA 50th Anniversary Logo

Drew recently collaborated (another word for freelanced) with the famous Los Angeles design firm Evenson Design for their client Honda America’s 50th anniversary logo. The logos shown above are just a few samples of what Drew created for the initial concept presentations. Unfortunately Honda choose something different but what an honor it was to play with the big kids, both of whom are brand identity and motorsports legends.

UPDATE: Due to the popularity of this post I thought I’d dig out a couple of other anniversary logos we designed. The 50th O’Neill from 2002 will be published in the upcoming LogoLounge 4 and the 10th Citrix was created in 1999.

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Drew’s 5 seconds on NPR’s Marketplace

Xerox shows off new logo (and no, I did not design that logo either!).

I was recently interviewed as a logo designer and rebranding expert for the public radio show Marketplace (aired on NPR). I did my best to refrain from criticizing anyones work, ie. XEROX’s new logo. When reporter Jennifer Collins arrived she took no time getting her equipment up and running. She had a microphone the size of a bazooka. I have never been interviewed before and thankfully I was able to kept my foot out of my mouth (another first). Our original interview took about an hour. Here are my official first 5 seconds of fame. (I now have 14 minutes and 55 seconds to go!)

Listen to this story – CLICK HERE!

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NIXON WATCHES Catalog Design

Here’s the catalog we collaborated on with Nixon and their crew this past fall. Nixon, if you don’t already know, is a men’s and women’s action sports lifestyle accessories brand and borders on the mainstream luxury goods markets. Unlike most brands that expand their tentacles towards mainstream consumers Nixon remains the coolest watch on the scene and committed to the core customer.

We’re so stoked. It’s not every day you get to work with such tight products, table top photography, athlete portraits and materials. BXC helped with layout, redesigned grids and were the heavy wrists for final pre-press production on both US and Euro versions. The catalog was printed beautifully at D.M. Steele in Fullerton, Ca. I’ll add more credit as they come in. Thanks E!

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PRINCE SPORTS Bryan’s Logo & Posters

We did a little project prior to the US Open for Prince Sports. Athlete and product promotional for Prince’s newest addition to their international team – Mike & Bob Bryan and their new racquet the O2 Speedport Black. Project included a 2 sided poster, free-standing 3D counter top signage and custom team logo (concepts shown).

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HOT WHEELS Branding & Product Graphics

I never thought I’d see the day when one of my logos would be on a Hot Wheels car! These graphics will be used on HW merchandise world wide and will include backpacks, clothing and cars. Some of these are in stores or will be in the near future. I found two cars at Target and Walmart. A special thanks to Dave at 13th Floor Design and their client Hot Wheels/Mattel  for allowing me to collaborate on this project.

Some of these logos are on merchandise and on sale now at the Hot Wheels Design Lab here… http://www.zazzle.com/hotwheels

Of course I had to remove the rare speedwheels version from the packaging!

Art Directed by Dave Parmley and Eric Ruffing of the 13th Floor for their client Hot Wheels/Mattel. Logos Designed by Drew Dougherty of BXC Inc.  All art owned and copyright of Mattel Inc.

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KELLY SLATER’s new surf brand’s identity system

BXC created the logo design and identity system in collaboration with the Komunity team. This final design was selected out of about 9+ pretty solid concepts. The logo’s visual story is about people coming together, shoulder to shoulder. It also needed to be stenciled, stitched, PVC molded and look great on product.

This is the leash & traction packaging for Kelly Slater’s new brand Komunity Project – launched Spring 2007. The main design goal was to stand out in a sea of sameness and be environmentally responsible too. No plastic. The traction backer card is 100 % recycled post consumer waste and has a sick die cut logo so the grom (big and small) can tag the Komunity logo on their boards, car, whatever. All technical products are designed by Kelly Slater, Chris Pitts and an ever growing team. Packaging was designed by Christian Prollamonte and collaborated with Drew Dougherty of BXC.

A little video we made with Patrick Gadauskas.

This is the premier of Komunity Project’s booth at the Action Sports Retailer (ASR) and Surf Expo trade shows. The Hawaiian garage-themed booth was designed in-house by the M&D Group at Quick and they did a killer job bringing the Komunity team’s vision to life. The build out was done by The Exhibit Shop.

Website homepage at launch in 2007: komunityproject.com

Dealer sales catalog design.

The BXC take on a flexible corporate logo usage guideline. Super simple.

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SKUNK 2 RACING Catalog Design

We just wrapped up an 8 month project designing and editing this super-slick tuner parts and lifestyle catalog for Skunk2 Racing’s new motorsports product line. Basically this is Hustler Mag for tuner aficionados including the how-to’s, mega beauty shots and close-ups only a true race-car lover would appreciate.

This project not only included all page layouts and production, we also created the custom icons set used for all specs and intros to help explain the install process and material technology. All photos (over 600 shots!) are by Frank Balough. Order it on-line at skunk2.com

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BOOST MOBILE’s Interactive Ad Campaign

This project was a collaboration with Powerplay Interactive and Boost Mobile promoting the new Boost Loopt friend finder product. BXC created layouts, all graphics and directed the interactive concepts. These eyeblaster banner ads ran everywhere teens and young adults lurked. Blob concepts by Berlin Cameron United, NY.

Here’s the link to view the interactive ads in action – Powerplay/Boost

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Surf Sportswear Ad Campaign – O’Neill

These are a few samples of the O’Neill European summer clothing branding campaign. This pan European ad campaign ran in all core surfing, windsurfing, snowboarding and action sports fashion magazines – most as front page spreads and back covers. They advertised young men’s and women’s summer and winter fashion product including boardshorts, shoes, outerwear and core accessories.

We also designed this 11×15 action sports photo calendar that kicked off the original ad campaign’s look and feel. These were not only used as corporate promo but were sold in surf shops all over Europe too. This calendar/ad campaign concept is one of my favorites, seeing that we were able to develop a 12 month campaign that successfully launched side-by-side with the consumers monthly calendar. Our work was done, so to speak.

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About BXC Branding & Design – nicelogo.com

BXC is a creative branding and marketing firm for action sports, outdoor, fashion and lifestyle brands. Founded by Veteran Advertising Creative and Brand Design Director Drew Dougherty, and located in Southern California, BXC creates ideas that get you attention in places where attention spans usually run short.

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