HASBRO’s Bop-It! logo & packaging

Last Fall Hasbro teamed up with the brand design firm BXC, located Orange County, California, to help collaborate and redesign their recently revamped Bop-It! game’s packaging and logo. Almost a year later we’re finally seeing the fruit of our labors hitting national television and national retail. Bop-It! has launched at the TIA international toy fair at Javits Center in NY last spring and more recently at the Teen Choice Awards this fall. Wow this is big! The pretty TV spot shown above was created by their agency of record in NYC – I forgot their name. Sorry. I’ll will find them and post asap.

I was walking through Target yesterday and kept hearing Moms and kids playing this thing in the store. I think this will be one of the hottest holiday games this year!

more info at: www.reuters.com

more info at: www.pocket-lint.com

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CAMELBAK Podium Product Graphics

I just got back from Interbike in Vegas. This is evidence of the Podium water bottle product display carnage at the Camelbak booth. Apparently their new bottles (that we did the graphics for!) were the hottest item (water bottle) at the show. Everyone that walked by their booth lifted a sample and left the poor product managers and sales reps running around confiscating and rebuilding the display each day. By day 3 most had given up (as seen here). I think this is a good sign for what may happen at retail next year, except fort the shoplifting part.

Here are the renderings before final production. They look way better in real life. We should see these in stores this coming winter Holiday season.

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FOAM magazine redesign by BXC

The BXC crew is now the new consulting design team for FOAM magazine. FOAM is a high-quality women’s fashion, surf culture and music quarterly located in San Clemente, California. “FOAM has been evolving into awesomeness because of their passion, commitment and know-how. They’re the real deal.” say’s Dougherty, BXC’s Design Director “I’m excited to be working with this diversely talented crew of femme fatale. We have some fancy shoes to fill. The double page trucks is our first preview of the recently redesigned issue. These are just a few sneak peeks. We’ll post more when the issue hits news stands. Very exciting!” SEE ALL THE PAGES HERE!

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MOTOVOX Motorsports Brand Identity

Hot off the press. We’re just finishing up our latest branding project for the new motorsports company MotoVox. BXC helped with naming, logo and all branding materials. We should see the machines on the road this fall.

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