BXC Branded Skateboard Decks Ltd.

“HO HO HO it’s off to work we go”. And just in time for the holiday grind, BXC’s mini 7.25 US maple custom skate decks and not available at a skate shop near you. Actually these are a limited production we’re sending out free as our holiday client and super friends gifts. Are you on the “Nice” or “Naughty” list? Call me to find out, or order yours online here and support the art of killing time… www.zazzle.com/nicelogo

Art credits: Drew Dougherty and Bethany Ng exclusively for BXC Inc. ©2009.

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MOTOVOX Motorsports Brand Identity

Hot off the press. We’re just finishing up our latest branding project for the new motorsports company MotoVox. BXC helped with naming, logo and all branding materials. We should see the machines on the road this fall.

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Click here to download our FREE design portfolio:  www.nicelogo.com/download

KELLY SLATER’s KOMUNITY Product Catalog

This is our 3rd catalog for Kelly Slater’s brand Komunity Project. Not much to say except the bags are sick. Great job Chris. More to come when we have permission to share images.

BTW. We also designed the brand look and feel and logo. Read and see it all here: KOMUNITY BRANDING

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FELT Bikes Product Catalogs

Hey guess what we did this summer? That’s right, worked – and for Felt Bicycles! Here’s a quick look at 1 of the 3 catalogs we helped Felt produce. Road, Fixie, MTB and Cruisers that included a performance, lifestyle and parts catalogs. These books are at the bike shops now and online at feltbicycles.com

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Click here to download our FREE design portfolio:  www.nicelogo.com/download

HONDA 50th Anniversary Logo

Drew recently collaborated (another word for freelanced) with the famous Los Angeles design firm Evenson Design for their client Honda America’s 50th anniversary logo. The logos shown above are just a few samples of what Drew created for the initial concept presentations. Unfortunately Honda choose something different but what an honor it was to play with the big kids, both of whom are brand identity and motorsports legends.

UPDATE: Due to the popularity of this post I thought I’d dig out a couple of other anniversary logos we designed. The 50th O’Neill from 2002 will be published in the upcoming LogoLounge 4 and the 10th Citrix was created in 1999.

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Drew’s 5 seconds on NPR’s Marketplace

Xerox shows off new logo (and no, I did not design that logo either!).

I was recently interviewed as a logo designer and rebranding expert for the public radio show Marketplace (aired on NPR). I did my best to refrain from criticizing anyones work, ie. XEROX’s new logo. When reporter Jennifer Collins arrived she took no time getting her equipment up and running. She had a microphone the size of a bazooka. I have never been interviewed before and thankfully I was able to kept my foot out of my mouth (another first). Our original interview took about an hour. Here are my official first 5 seconds of fame. (I now have 14 minutes and 55 seconds to go!)

Listen to this story – CLICK HERE!

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PRINCE SPORTS Bryan’s Logo & Posters

We did a little project prior to the US Open for Prince Sports. Athlete and product promotional for Prince’s newest addition to their international team – Mike & Bob Bryan and their new racquet the O2 Speedport Black. Project included a 2 sided poster, free-standing 3D counter top signage and custom team logo (concepts shown).

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Click here to download our FREE design portfolio:  www.nicelogo.com/download

HOT WHEELS Branding & Product Graphics

I never thought I’d see the day when one of my logos would be on a Hot Wheels car! These graphics will be used on HW merchandise world wide and will include backpacks, clothing and cars. Some of these are in stores or will be in the near future. I found two cars at Target and Walmart. A special thanks to Dave at 13th Floor Design and their client Hot Wheels/Mattel  for allowing me to collaborate on this project.

Some of these logos are on merchandise and on sale now at the Hot Wheels Design Lab here… http://www.zazzle.com/hotwheels

Of course I had to remove the rare speedwheels version from the packaging!

Art Directed by Dave Parmley and Eric Ruffing of the 13th Floor for their client Hot Wheels/Mattel. Logos Designed by Drew Dougherty of BXC Inc.  All art owned and copyright of Mattel Inc.

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Click here to download our FREE design portfolio:  www.nicelogo.com/download

SKUNK 2 RACING Catalog Design

We just wrapped up an 8 month project designing and editing this super-slick tuner parts and lifestyle catalog for Skunk2 Racing’s new motorsports product line. Basically this is Hustler Mag for tuner aficionados including the how-to’s, mega beauty shots and close-ups only a true race-car lover would appreciate.

This project not only included all page layouts and production, we also created the custom icons set used for all specs and intros to help explain the install process and material technology. All photos (over 600 shots!) are by Frank Balough. Order it on-line at skunk2.com

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Click here to download our FREE design portfolio:  www.nicelogo.com/download

BOOST MOBILE’s Interactive Ad Campaign

This project was a collaboration with Powerplay Interactive and Boost Mobile promoting the new Boost Loopt friend finder product. BXC created layouts, all graphics and directed the interactive concepts. These eyeblaster banner ads ran everywhere teens and young adults lurked. Blob concepts by Berlin Cameron United, NY.

Here’s the link to view the interactive ads in action – Powerplay/Boost

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Click here to download our FREE design portfolio:  www.nicelogo.com/download

Surf Sportswear Ad Campaign – O’Neill

These are a few samples of the O’Neill European summer clothing branding campaign. This pan European ad campaign ran in all core surfing, windsurfing, snowboarding and action sports fashion magazines – most as front page spreads and back covers. They advertised young men’s and women’s summer and winter fashion product including boardshorts, shoes, outerwear and core accessories.

We also designed this 11×15 action sports photo calendar that kicked off the original ad campaign’s look and feel. These were not only used as corporate promo but were sold in surf shops all over Europe too. This calendar/ad campaign concept is one of my favorites, seeing that we were able to develop a 12 month campaign that successfully launched side-by-side with the consumers monthly calendar. Our work was done, so to speak.

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About BXC Branding & Design – nicelogo.com

BXC is a creative branding and marketing firm for action sports, outdoor, fashion and lifestyle brands. Founded by Veteran Advertising Creative and Brand Design Director Drew Dougherty, and located in Southern California, BXC creates ideas that get you attention in places where attention spans usually run short.

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Click here to download our FREE design portfolio:  www.nicelogo.com/download

BXC Branding, Advertising & Design

BRAIN FIRING,
RETINAL SLAPPING,
SPINE TINGLING
IDEAS.

As you’ll see we’ve had the opportunity to work for some very successful clients. Nixon Watches, Giro, Levi’s, Boost Mobile, PacSun, Prince Sports, O’Neill, Neil Pryde, Goya Windsurfing, Rhino Chasers Microbrew, Activision. (Beer, video games, fashion, and sports, it’s college all over again.) And we can help your unique business too. We bring over 20 years of lifestyle advertising and product branding to the table and we deliver smart custom solutions fast, on budget and flawlessly. And we have fun doing it (as if you couldn’t tell). What can BXC do for your brand?

Your brand in action.
The BXC team are at their best developing endemic brand personalities [DNA] including corporate logo design, visual communication, marketing concepts and retail environments. “We tell your brand’s story with passion, creativity and truth. And we offer unique solutions for core brands without alienating the mass market consumer.”

Get a branding Sherpa, not a Cubscout.
“My experience working within traditional advertising agencies as well as manufacturer’s in-house departments is a great advantage. I know first hand how to make marketing, product design and retail experiences “click” for your customer, retailer and brand. BXC is “field-proven” and delivers the goods.” – Drew Dougherty, Brand Design Director of BXC.

We Deliver.

+ Creative Strategy & Brand Personality Positioning
+ Company, Product & Private Label Naming
+ Corporate Identity, Logo & Icon Creation & Usage Guidelines
+ Advertising Campaigns, Production & Media Placement
+ Brand Look & Feel & Visual Language
+ Consumer Catalog & Dealer Lineguide Design
+ Tradeshow Booth, POP & Retail Environments
+ Website, E-commerce and E-Catalogs
+ Printing Management & Estimating

Looking for  a better idea?

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Click here to download our FREE design portfolio:  www.nicelogo.com/download