FOAM magazine redesign by BXC
May 31, 2009
The BXC crew is now the new consulting design team for FOAM magazine. FOAM is a high-quality women’s fashion, surf culture and music quarterly located in San Clemente, California. “FOAM has been evolving into awesomeness because of their passion, commitment and know-how. They’re the real deal.” say’s Dougherty, BXC’s Design Director “I’m excited to be working with this diversely talented crew of femme fatale. We have some fancy shoes to fill. The double page trucks is our first preview of the recently redesigned issue. These are just a few sneak peeks. We’ll post more when the issue hits news stands. Very exciting!” 
SEE ALL THE PAGES HERE!
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Click here to download our FREE design portfolio: www.nicelogo.com
MOTOVOX Motorsports Brand Identity
January 15, 2009
Hot off the press. We’re just finishing up our latest branding project for the new motorsports company MotoVox. BXC helped with naming, logo and all branding materials. We should see the machines on the road this fall.
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Click here to download our FREE design portfolio: www.nicelogo.com/download
FELT Bikes Product Catalogs
October 16, 2008
Hey guess what we did this summer? That’s right, worked – and for Felt Bicycles! Here’s a quick look at 1 of the 3 catalogs we helped Felt produce. Road, Fixie, MTB and Cruisers that included a performance, lifestyle and parts catalogs. These books are at the bike shops now and online at feltbicycles.com
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Click here to download our FREE design portfolio: www.nicelogo.com/download
Drew’s 5 seconds on NPR’s Marketplace
March 6, 2008
I was recently interviewed as a logo designer and rebranding expert for the public radio show Marketplace (aired on NPR). I did my best to refrain from criticizing anyones work, ie. XEROX’s new logo. When reporter Jennifer Collins arrived she took no time getting her equipment up and running. She had a microphone the size of a bazooka. I have never been interviewed before and thankfully I was able to kept my foot out of my mouth (another first). Our original interview took about an hour. Here are my official first 5 seconds of fame. (I now have 14 minutes and 55 seconds to go!)
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Click here to download our FREE design portfolio: www.nicelogo.com/download
NEIL PRYDE’s NPX rebranding & logo
September 13, 2007
The NPX Kiteboard team just had their official photo’s taken down in Miami FLA. Nice work Simon! BXC was honored to have helped develop the men’s and women’s graphics that NPX will produce for their European US 2008/09 lines. Our portion of work included new “corporate” logo, custom font treatments, patterns, color and graphics placement design. We can’t wait to see the final line hitting the European market this summer!
©2007 NPX Neil Pryde Group – npx-hq.com
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Click here to download our FREE design portfolio: www.nicelogo.com/download
PRINCE SPORTS Bryan’s Logo & Posters
August 31, 2007
We did a little project prior to the US Open for Prince Sports. Athlete and product promotional for Prince’s newest addition to their international team – Mike & Bob Bryan and their new racquet the O2 Speedport Black. Project included a 2 sided poster, free-standing 3D counter top signage and custom team logo (concepts shown).
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Click here to download our FREE design portfolio: www.nicelogo.com/download
HOT WHEELS Branding & Product Graphics
February 26, 2007
I never thought I’d see the day when one of my logos would be on a Hot Wheels car! These graphics will be used on HW merchandise world wide and will include backpacks, clothing and cars. Some of these are in stores or will be in the near future. I found two cars at Target and Walmart. A special thanks to Dave at 13th Floor Design and their client Hot Wheels/Mattel for allowing me to collaborate on this project.
Some of these logos are on merchandise and on sale now at the Hot Wheels Design Lab here… http://www.zazzle.com/hotwheels
Of course I had to remove the rare speedwheels version from the packaging!
Art Directed by Dave Parmley and Eric Ruffing of the 13th Floor for their client Hot Wheels/Mattel. Logos Designed by Drew Dougherty of BXC Inc. All art owned and copyright of Mattel Inc.
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Click here to download our FREE design portfolio: www.nicelogo.com/download
KELLY SLATER’s new surf brand’s identity system
February 17, 2007
BXC created the logo design and identity system in collaboration with the Komunity team. This final design was selected out of about 9+ pretty solid concepts. The logo’s visual story is about people coming together, shoulder to shoulder. It also needed to be stenciled, stitched, PVC molded and look great on product.
This is the leash & traction packaging for Kelly Slater’s new brand Komunity Project – launched Spring 2007. The main design goal was to stand out in a sea of sameness and be environmentally responsible too. No plastic. The traction backer card is 100 % recycled post consumer waste and has a sick die cut logo so the grom (big and small) can tag the Komunity logo on their boards, car, whatever. All technical products are designed by Kelly Slater, Chris Pitts and an ever growing team. Packaging was designed by Christian Prollamonte and collaborated with Drew Dougherty of BXC.
A little video we made with Patrick Gadauskas.
This is the premier of Komunity Project’s booth at the Action Sports Retailer (ASR) and Surf Expo trade shows. The Hawaiian garage-themed booth was designed in-house by the M&D Group at Quick and they did a killer job bringing the Komunity team’s vision to life. The build out was done by The Exhibit Shop.
Website homepage at launch in 2007: komunityproject.com
Dealer sales catalog design.
The BXC take on a flexible corporate logo usage guideline. Super simple.
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Click here to download our FREE design portfolio: www.nicelogo.com/download
Product Board Graphics – Francisco Goya
February 3, 2007
Newly released board graphics for world-champion windsurfer Francisco Goya’s 2007 line are now in shops world wide. BXC (nicelogo.com/BXC) designed all logos and product graphics as well as final production for the high-res screens.
I finally got to see one in person while I was on a shop tour in Europe last month. They look as if they were hand painted and signd by Goya (the windsurfer) himself.
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Click here to download our FREE design portfolio: www.nicelogo.com/download
Surf Sportswear Ad Campaign – O’Neill
February 2, 2007
These are a few samples of the O’Neill European summer clothing branding campaign. This pan European ad campaign ran in all core surfing, windsurfing, snowboarding and action sports fashion magazines – most as front page spreads and back covers. They advertised young men’s and women’s summer and winter fashion product including boardshorts, shoes, outerwear and core accessories.
We also designed this 11×15 action sports photo calendar that kicked off the original ad campaign’s look and feel. These were not only used as corporate promo but were sold in surf shops all over Europe too. This calendar/ad campaign concept is one of my favorites, seeing that we were able to develop a 12 month campaign that successfully launched side-by-side with the consumers monthly calendar. Our work was done, so to speak.
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About BXC Branding & Design – nicelogo.com
BXC is a creative branding and marketing firm for action sports, outdoor, fashion and lifestyle brands. Founded by Veteran Advertising Creative and Brand Design Director Drew Dougherty, and located in Southern California, BXC creates ideas that get you attention in places where attention spans usually run short.
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Click here to download our FREE design portfolio: www.nicelogo.com/download
BXC Branding, Advertising & Design
January 31, 2007
BRAIN FIRING,
RETINAL SLAPPING,
SPINE TINGLING
IDEAS.
Your brand in action.
The BXC team are at their best developing endemic brand personalities [DNA] including corporate logo design, visual communication, marketing concepts and retail environments. “We tell your brand’s story with passion, creativity and truth. And we offer unique solutions for core brands without alienating the mass market consumer.”
Get a branding Sherpa, not a Cubscout.
“My experience working within traditional advertising agencies as well as manufacturer’s in-house departments is a great advantage. I know first hand how to make marketing, product design and retail experiences “click” for your customer, retailer and brand. BXC is “field-proven” and delivers the goods.” – Drew Dougherty, Brand Design Director of BXC.
We Deliver.
+ Creative Strategy & Brand Personality Positioning
+ Company, Product & Private Label Naming
+ Corporate Identity, Logo & Icon Creation & Usage Guidelines
+ Advertising Campaigns, Production & Media Placement
+ Brand Look & Feel & Visual Language
+ Consumer Catalog & Dealer Lineguide Design
+ Tradeshow Booth, POP & Retail Environments
+ Website, E-commerce and E-Catalogs
+ Printing Management & Estimating
Looking for a better idea?
