SKUNK 2 RACING Catalog Design

We just wrapped up an 8 month project designing and editing this super-slick tuner parts and lifestyle catalog for Skunk2 Racing’s new motorsports product line. Basically this is Hustler Mag for tuner aficionados including the how-to’s, mega beauty shots and close-ups only a true race-car lover would appreciate.

This project not only included all page layouts and production, we also created the custom icons set used for all specs and intros to help explain the install process and material technology. All photos (over 600 shots!) are by Frank Balough. Order it on-line at skunk2.com

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Click here to download our FREE design portfolio:  www.nicelogo.com/download

BOOST MOBILE’s Interactive Ad Campaign

This project was a collaboration with Powerplay Interactive and Boost Mobile promoting the new Boost Loopt friend finder product. BXC created layouts, all graphics and directed the interactive concepts. These eyeblaster banner ads ran everywhere teens and young adults lurked. Blob concepts by Berlin Cameron United, NY.

Here’s the link to view the interactive ads in action – Powerplay/Boost

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Click here to download our FREE design portfolio:  www.nicelogo.com/download

Surf Sportswear Ad Campaign – O’Neill

These are a few samples of the O’Neill European summer clothing branding campaign. This pan European ad campaign ran in all core surfing, windsurfing, snowboarding and action sports fashion magazines – most as front page spreads and back covers. They advertised young men’s and women’s summer and winter fashion product including boardshorts, shoes, outerwear and core accessories.

We also designed this 11×15 action sports photo calendar that kicked off the original ad campaign’s look and feel. These were not only used as corporate promo but were sold in surf shops all over Europe too. This calendar/ad campaign concept is one of my favorites, seeing that we were able to develop a 12 month campaign that successfully launched side-by-side with the consumers monthly calendar. Our work was done, so to speak.

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About BXC Branding & Design – nicelogo.com

BXC is a creative branding and marketing firm for action sports, outdoor, fashion and lifestyle brands. Founded by Veteran Advertising Creative and Brand Design Director Drew Dougherty, and located in Southern California, BXC creates ideas that get you attention in places where attention spans usually run short.

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Click here to download our FREE design portfolio:  www.nicelogo.com/download

BXC Branding, Advertising & Design

BRAIN FIRING,
RETINAL SLAPPING,
SPINE TINGLING
IDEAS.

As you’ll see we’ve had the opportunity to work for some very successful clients. Nixon Watches, Giro, Levi’s, Boost Mobile, PacSun, Prince Sports, O’Neill, Neil Pryde, Goya Windsurfing, Rhino Chasers Microbrew, Activision. (Beer, video games, fashion, and sports, it’s college all over again.) And we can help your unique business too. We bring over 20 years of lifestyle advertising and product branding to the table and we deliver smart custom solutions fast, on budget and flawlessly. And we have fun doing it (as if you couldn’t tell). What can BXC do for your brand?

Your brand in action.
The BXC team are at their best developing endemic brand personalities [DNA] including corporate logo design, visual communication, marketing concepts and retail environments. “We tell your brand’s story with passion, creativity and truth. And we offer unique solutions for core brands without alienating the mass market consumer.”

Get a branding Sherpa, not a Cubscout.
“My experience working within traditional advertising agencies as well as manufacturer’s in-house departments is a great advantage. I know first hand how to make marketing, product design and retail experiences “click” for your customer, retailer and brand. BXC is “field-proven” and delivers the goods.” – Drew Dougherty, Brand Design Director of BXC.

We Deliver.

+ Creative Strategy & Brand Personality Positioning
+ Company, Product & Private Label Naming
+ Corporate Identity, Logo & Icon Creation & Usage Guidelines
+ Advertising Campaigns, Production & Media Placement
+ Brand Look & Feel & Visual Language
+ Consumer Catalog & Dealer Lineguide Design
+ Tradeshow Booth, POP & Retail Environments
+ Website, E-commerce and E-Catalogs
+ Printing Management & Estimating

Looking for  a better idea?

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Click here to download our FREE design portfolio:  www.nicelogo.com/download