BXC Branded Skateboard Decks Ltd.
November 19, 2009
“HO HO HO it’s off to work we go”. And just in time for the holiday grind, BXC’s mini 7.25 US maple custom skate decks and not available at a skate shop near you. Actually these are a limited production we’re sending out free as our holiday client and super friends gifts. Are you on the “Nice” or “Naughty” list? Call me to find out, or order yours online here and support the art of killing time… www.zazzle.com/nicelogo
Art credits: Drew Dougherty and Bethany Ng exclusively for BXC Inc. ©2009.
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HASBRO’s Bop-It! logo & packaging
October 26, 2009
Last Fall Hasbro teamed up with the brand design firm BXC, located Orange County, California, to help collaborate and redesign their recently revamped Bop-It! game’s packaging and logo. Almost a year later we’re finally seeing the fruit of our labors hitting national television and national retail. Bop-It! has launched at the TIA international toy fair at Javits Center in NY last spring and more recently at the Teen Choice Awards this fall. Wow this is big! The pretty TV spot shown above was created by their agency of record in NYC – I forgot their name. Sorry. I’ll will find them and post asap.
I was walking through Target yesterday and kept hearing Moms and kids playing this thing in the store. I think this will be one of the hottest holiday games this year!
more info at: www.reuters.com
more info at: www.pocket-lint.com
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Click here to download our FREE design portfolio: www.nicelogo.com
CAMELBAK Podium Product Graphics
September 30, 2009
I just got back from Interbike in Vegas. This is evidence of the Podium water bottle product display carnage at the Camelbak booth. Apparently their new bottles (that we did the graphics for!) were the hottest item (water bottle) at the show. Everyone that walked by their booth lifted a sample and left the poor product managers and sales reps running around confiscating and rebuilding the display each day. By day 3 most had given up (as seen here). I think this is a good sign for what may happen at retail next year, except fort the shoplifting part.
Here are the renderings before final production. They look way better in real life. We should see these in stores this coming winter Holiday season.
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Click here to download our FREE design portfolio: www.nicelogo.com
FOAM magazine redesign by BXC
May 31, 2009
The BXC crew is now the new consulting design team for FOAM magazine. FOAM is a high-quality women’s fashion, surf culture and music quarterly located in San Clemente, California. “FOAM has been evolving into awesomeness because of their passion, commitment and know-how. They’re the real deal.” say’s Dougherty, BXC’s Design Director “I’m excited to be working with this diversely talented crew of femme fatale. We have some fancy shoes to fill. The double page trucks is our first preview of the recently redesigned issue. These are just a few sneak peeks. We’ll post more when the issue hits news stands. Very exciting!” 
SEE ALL THE PAGES HERE!
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Click here to download our FREE design portfolio: www.nicelogo.com
GIRO snowboarding product graphics
January 27, 2009
Let It Snow! Launched at SIA and ASR – graphics we did with Giro ID department. Product previews SIA show, Mandalay Bay, Viva Las Vegas. I’ll keep adding product as shots materialize.
2 page spread in I found in Transworld Business SIA Edition showing the graphic I did on the new goggle strap. This is called “Permission to brag” Thanks Eli! And yes I’m smiling behind that gigantic magazine. ( I’m not small.)
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Click here to download our FREE design portfolio: www.nicelogo.com/download
MOTOVOX Motorsports Brand Identity
January 15, 2009
Hot off the press. We’re just finishing up our latest branding project for the new motorsports company MotoVox. BXC helped with naming, logo and all branding materials. We should see the machines on the road this fall.
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Click here to download our FREE design portfolio: www.nicelogo.com/download
KELLY SLATER’s KOMUNITY Product Catalog
January 12, 2009
This is our 3rd catalog for Kelly Slater’s brand Komunity Project. Not much to say except the bags are sick. Great job Chris. More to come when we have permission to share images.
BTW. We also designed the brand look and feel and logo. Read and see it all here: KOMUNITY BRANDING
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Click here to download our FREE design portfolio: www.nicelogo.com/download
BEACH BUNNY Swimwear Catalog
January 12, 2009
It seems we had a run on catalog work this winter. We were proud to have the opportunity to work for swimwear designer Angela Chittenden and her photographer’s insane work. You can order the book online at her website beachbunnyswimwear.com
Need a catalog produced and designed? Call BXC… 949-677-7324.
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Click here to download our FREE design portfolio: www.nicelogo.com/download
FELT Bikes Product Catalogs
October 16, 2008
Hey guess what we did this summer? That’s right, worked – and for Felt Bicycles! Here’s a quick look at 1 of the 3 catalogs we helped Felt produce. Road, Fixie, MTB and Cruisers that included a performance, lifestyle and parts catalogs. These books are at the bike shops now and online at feltbicycles.com
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Click here to download our FREE design portfolio: www.nicelogo.com/download
HONDA 50th Anniversary Logo
March 26, 2008
Drew recently collaborated (another word for freelanced) with the famous Los Angeles design firm Evenson Design for their client Honda America’s 50th anniversary logo. The logos shown above are just a few samples of what Drew created for the initial concept presentations. Unfortunately Honda choose something different but what an honor it was to play with the big kids, both of whom are brand identity and motorsports legends.
UPDATE: Due to the popularity of this post I thought I’d dig out a couple of other anniversary logos we designed. The 50th O’Neill from 2002 will be published in the upcoming LogoLounge 4 and the 10th Citrix was created in 1999.
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Drew’s 5 seconds on NPR’s Marketplace
March 6, 2008
I was recently interviewed as a logo designer and rebranding expert for the public radio show Marketplace (aired on NPR). I did my best to refrain from criticizing anyones work, ie. XEROX’s new logo. When reporter Jennifer Collins arrived she took no time getting her equipment up and running. She had a microphone the size of a bazooka. I have never been interviewed before and thankfully I was able to kept my foot out of my mouth (another first). Our original interview took about an hour. Here are my official first 5 seconds of fame. (I now have 14 minutes and 55 seconds to go!)
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Click here to download our FREE design portfolio: www.nicelogo.com/download
PACSUN’s Band Tour Microsite Design
January 7, 2008
Turn your speakers down – or up? So stoked on this second major brand collaboration with PowerPlay Interactive and their client, the action sports lifestyle retailer PacSun. What a great crew to work with and the bands are all solid rockers. Go sign up and win some booty! It came out killer. Thanks Sean and PacSun Crew for letting me play with you guys. The site really rocked.
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Click here to download our FREE design portfolio: www.nicelogo.com/download
