HASBRO’s Bop-It! logo & packaging
October 26, 2009
Last Fall Hasbro teamed up with the brand design firm BXC, located Orange County, California, to help collaborate and redesign their recently revamped Bop-It! game’s packaging and logo. Almost a year later we’re finally seeing the fruit of our labors hitting national television and national retail. Bop-It! has launched at the TIA international toy fair at Javits Center in NY last spring and more recently at the Teen Choice Awards this fall. Wow this is big! The pretty TV spot shown above was created by their agency of record in NYC – I forgot their name. Sorry. I’ll will find them and post asap.
I was walking through Target yesterday and kept hearing Moms and kids playing this thing in the store. I think this will be one of the hottest holiday games this year!
more info at: www.reuters.com
more info at: www.pocket-lint.com
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