Xerox shows off new logo (and no, I did not design that logo either!).

I was recently interviewed as a logo designer and rebranding expert for the public radio show Marketplace (aired on NPR). I did my best to refrain from criticizing anyones work, ie. XEROX’s new logo. When reporter Jennifer Collins arrived she took no time getting her equipment up and running. She had a microphone the size of a bazooka. I have never been interviewed before and thankfully I was able to kept my foot out of my mouth (another first). Our original interview took about an hour. Here are my official first 5 seconds of fame. (I now have 14 minutes and 55 seconds to go!)

listen to drew and try not to fall asleep!
Download our new book… BXC PORTFOLIO!

BXC is a creative branding and marketing firm for action sports, outdoor, fashion and lifestyle brands. Founded by Veteran Advertising Creative and Brand Design Director Drew Dougherty, and located in Southern California, BXC creates ideas that get you attention in places where attention spans usually run short.

We make logos that tell your stories.

Call 1+ 949-677-7324 or write: salesinfo@nicelogo.com

design and branding firm BXC portfolio and client samples, logos, graphics, advertising concepts, trade show booth design, packaging, product design

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