HOT WHEELS Branding & Product Graphics
February 26, 2007
I never thought I’d see the day when one of my logos would be on a Hot Wheels car! These graphics will be used on HW merchandise world wide and will include backpacks, clothing and cars. Some of these are in stores or will be in the near future. I found two cars at Target and Walmart. A special thanks to Dave at 13th Floor Design and their client Hot Wheels/Mattel for allowing me to collaborate on this project.
Some of these logos are on merchandise and on sale now at the Hot Wheels Design Lab here… http://www.zazzle.com/hotwheels
Of course I had to remove the rare speedwheels version from the packaging!
Art Directed by Dave Parmley and Eric Ruffing of the 13th Floor for their client Hot Wheels/Mattel. Logos Designed by Drew Dougherty of BXC Inc. All art owned and copyright of Mattel Inc.
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