hasbro-jenga-packaging-redesign-bxc

Jenga is the classic 80′s game of dexterousness and mental strategy and has been spilling it’s natural wood contents across living rooms, dens and bars across the world since the 80′s, maybe longer. I was shopping at Barnes and Nobel with my kids and to my surprise, and not quietly grabbing my attention, there she was! Finally in retail, the new Jenga packaging we designed and co art directed with the Hasbro Team. We had limitations to meet including costs, retail space , consumer storage etc not to mention telling the story of excitement of game play to all nations. I’m super happy how this turned out and no doubt we will see the Jenga brand rise again and again and again!

More at http://nicelogo.com/bxc

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sporting-goods-golf-packaging-designscallaway-golf-ball-box-designers

CALLAWAY’S HEX TOUR GOLF BALLS RETAIL PACKAGING SYSTEM

The Callaway Golf marketing team asked BXC Design to re concept their new golf ball line HEX Tour branding for all global sporting goods retailers and pro shops. We designed several unique packaging system sets that went through the usual approval “dance of life – and death” paces. (It’s always a shame to see great design concepts hit the trash can.) These are just a few of our personal packaging favorites. The boxes talk to the core customer right on the retailers shelf with a strong, emotional and well written headline that changes from box to box to fit the technical specifics of each golf ball’s style and telling it’s story. A witty boldness that we think fit Callaway to a tee.

Need a bigger idea?Give us a call 949-677-7324

or see more at nicelogo.com

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BRAIN TATTOOS. NO HEADACHES.

I just updated our branding and identity section of our online portfolio. Here’s the whole darn thing… A successful logo design should be authentic and conceptual, that shares your story and sticks in your customers mind. A strong concept will represent and eventually evoke the emotions your brand serves. Let BXC help you develop a logo icon or typographic mark that is synonymous with “what cool does”. Like what you see? If so let’s create a nice logo.

Hire us and let’s make your mark. 949-677-7324

• Strategic DNA Development
• Competitive Logo Review
• Brand & Logo Use Guidelines
• Corporate Identity Systems
• Stationary & Paper Systems
• Style Guidelines
• Product Branding
• Naming & URL Exploration
• Custom Typographic Marks
• Illustrative Logos & Iconography
• Custom Font Design
• Hand Drawn Logos & Typography

www.nicelogo.com

packaging-design-portfolio-samples

packaging-design-portfolio-samples

http://nicelogo.com/bxc/disciplines/retail-packaging-design/

BE MORE THAN JUST RECYCLABLE

BXC is one of Orange Counties premier retail packaging design studios. BXC creates consumer retail package design ideas and product packaging that will inspire discovery, tells your story and differentiates you from the competition. It’s your salesperson on the floor 24/7. We have designed for wine & sprits, sporting goods, cosmetics, toys and games, electronics, consumer products and more. Let BXC help you increase your products sell-in, shorten shelf time and make sure you’re more than just recyclable.

Let’s think outside the box. 949.677.7324

• Graphic Design & Art Direction
• Logos & Technical Icons
• Structural Design & Engineering
• Copy Writing & Product Descriptions
• Naming & Nomenclature
• Product Illustrations
• Product & Lifestyle Photography
• Talent Sourcing
• Hang Tags, Labels & Manuals
• Concept Prototypes
• 3D Rendering & Form Molding
• Focus Group Market Testing
• Waste Reduction & Organic Inks
• Printing & Manufacturing
• Quoting & Sourcing

http://www.nicelogo.com

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