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Our first preview of the recently redesigned issue of Foam Magazine. These are a few of the main well stories. I’ll post more when the issue hits news stands. Very exciting!

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giro-show-sia-bxc-design

Let It Snow! Launched at SIA and ASR – graphics we did with Giro ID department. Product previews SIA show, Mandalay Bay, Viva Las Vegas. I’ll keep adding product as shots materialize.

dews-giant-tw-giro

2 page spread in I found in Transworld Business SIA Edition showing the graphic I did on the new goggle strap. This is called “Permission to brag”  Thanks Eli! And yes I’m smiling behind that gigantic magazine. ( I’m not small.)

bxc-giro-2010-product

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bxc-komunity-project-cover

This is our 3rd catalog for Kelly Slater’s brand Komunity Project. Not much to say except the bags are sick. Great job Chris. More to come when we have permission to share images.

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bxc-beach-bunny-catalog

It seems we had a run on catalog work this winter. We were proud to have the opportunity to work for swimwear designer Angela Chittenden and her photographer’s insane work. You can order the book online at her website beachbunnyswimwear.com

Need a catalog produced and designed? Call BXC… 949-677-7324.

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Hey guess what we did this summer? That’s right, worked – and for Felt Bicycles! Here’s a quick look at 1 of the 3 catalogs we helped Felt produce. Road, Fixie, MTB and Cruisers that included a performance, lifestyle and parts catalogs. These books are at the bike shops now and online at feltbicycles.com

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Automotive and Motorsports 50th anniversary logo design concepts from designer Drew Dougherty at BXC branding and design an orange county firm

Drew recently collaborated (another word for freelanced) with the famous Los Angeles design firm Evenson Design for their client Honda America’s 50th anniversary logo. The logos shown above are just a few samples of what Drew created for the initial concept presentations. Unfortunately Honda choose something different but what an honor it was to play with the big kids, both of whom are brand identity and motorsports legends.

50th and 10th anniversary logo designs for main stream and sports brands

UPDATE: Due to the popularity of this post I thought I’d dig out a couple of other anniversary logos we designed. The 50th O’Neill from 2002 will be published in the upcoming LogoLounge 4 and the 10th Citrix was created in 1999.

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Xerox shows off new logo (and no, I did not design that logo either!).

I was recently interviewed as a logo designer and rebranding expert for the public radio show Marketplace (aired on NPR). I did my best to refrain from criticizing anyones work, ie. XEROX’s new logo. When reporter Jennifer Collins arrived she took no time getting her equipment up and running. She had a microphone the size of a bazooka. I have never been interviewed before and thankfully I was able to kept my foot out of my mouth (another first). Our original interview took about an hour. Here are my official first 5 seconds of fame. (I now have 14 minutes and 55 seconds to go!)

listen to drew and try not to fall asleep!

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pacsun concert series microsite design interactive flash developer

Turn your speakers down – or up? So stoked on this second major brand collaboration with PowerPlay Interactive and their client, the action sports lifestyle retailer PacSun. What a great crew to work with and the bands are all solid rockers. Go sign up and win some booty! It came out killer. Thanks Sean and PacSun Crew for letting me play with you guys. The site really rocked.

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nixon catalog product design luxury consumer production printing action sports youth

Here’s the catalog we collaborated on with Nixon and their crew this past fall. Nixon, if you don’t already know, is a men’s and women’s action sports lifestyle accessories brand and borders on the mainstream luxury goods markets. Unlike most brands that expand their tentacles towards mainstream consumers Nixon remains the coolest watch on the scene and committed to the core customer.

nixon-ads-spreads

We’re so stoked. It’s not every day you get to work with such tight products, table top photography, athlete portraits and materials. BXC helped with layout, redesigned grids and were the heavy wrists for final pre-press production on both US and Euro versions. The catalog was printed beautifully at D.M. Steele in Fullerton, Ca. I’ll add more credit as they come in. Thanks E!

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Two new brands debut at CES

November 20, 2007

2 logos custom designed for youth and active lifestyle electronics brands to review at ces in las vegas this year

These logos were designed this past summer by Drew Dougherty and the BXC team for the launch of two new personal electronics brands JayBird and i2i. Both brands have made their official debut at the Consumer Electronics Show ( CES ). Both products are designed for the youth and active lifestyle consumer and are receiving kudos from industry mavens and retailers alike. Keep an ear out for both.

About i2i – aerielle.com

The i2i™ Stream is a wireless digital audio device that allows you to broadcast your favorite music to all your friends that also have i2i Streams. i2i Streams can send or receive CD quality sound up to 30 feet wirelessly. You can plug any MP3 player into one end of the i2i Stream and your favorite earphones into the other end and choose one of seven colored channels to start broadcasting. Experience and share your music like never before with the new i2i Stream.

About JayBird – jaybirdgear.com

JayBird liberates your active life with the world’s smallest, most rugged, ultra lightweight Bluetooth stereo headphones. Designed for streaming stereo music and making cell calls. Engineered for sports use, it’s water and sweat resistant. If you enjoy an active life and want professional stereo sound without wires, it’s time to elevate your expectations.

jaybird audion headset product branding and logo

outside-gear-review

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The NPX Kiteboard team just had their official photo’s taken down in Miami FLA. Nice work Simon! BXC was honored to have helped develop the men’s and women’s graphics that NPX will produce for their European US 2008/09 lines. Our portion of work included new “corporate” logo, custom font treatments, patterns, color and graphics placement design. We can’t wait to see the final line hitting the European market this summer!

npx spring graphics package design and logos for this european youth action sports brand

npx product branding and graphics technical goods sur wake and kite

©2007 NPX Neil Pryde Group – npx-hq.com

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logo design concepts for product and athlete branding created for prince sports and tennis doubles champs mike and bob bryan

We did a little project prior to the US Open for Prince Sports. Athlete and product promotional for Prince’s newest addition to their international team – Mike & Bob Bryan and their new racquet the O2 Speedport Black. Project included a 2 sided poster, free-standing 3D counter top signage and custom team logo (concepts shown).

prince-bryan-poster1

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